The Credibility Conundrum: Using Effective Language to Make Your Words Count

Nervous jitters can be expected when it comes to public speaking. We fear our words will cause people to doubt our credibility and doubt our story. But more often than not, it is the ineffective phrases we use that do the majority of damage. If you want to become a more effective speaker and eliminate any opportunity to make people question your credibility, there are certain things you should stop using in the speech-making process.

It starts with words having multiple meanings like “per se” and “literally”. These words have taken on a casual meaning which can make your audience question whether or not to take you seriously. This can be avoided by opting for clearer descriptions or terms like “specifically” or “understand this.” Rather than running the risk of being mistaken, choose language that’s direct and cannot be misunderstood or misconstrued.

Furthermore, you should take out all the “nevers”, “shoulds” and “musts.” These words bring about an air of judgment, and leave the speaker flat and uninspiring. Instead, offer up possible solutions, positive suggestions, and other pieces of advice. These words give you an opportunity to show your expertise without appearing too demanding.

The same goes for blowing your own horn. Whether you have achieved great heights or possess exemplary wisdom, you must avoid bragging. Do not say “I think”, “I believe”, or “I’m the best”. Focus on facts, not opinions and definitely avoid flattering statements. These words only make it clear that you are insecure, and they completely defeat the purpose of setting the stage of trust.

Finally, toss out those pesky rhetorical questions. There’s a kind of insidiousness in these phrases, as they make people either feel guilty or defensive. Even if the purpose is to facilitate discussion, it does not live up to its goal and audience members can find them alienating. Instead, try offering thought-provoking stories, entertaining anecdotes or anything else that could spark a conversation.

If you want to ensure the respect of your listeners, you must avoid any opportunity for doubt. Eliminating particular words and phrases from your speech can help do away with the inference of zero credibility. Fighting the urge to rely on these dismissive phrases and replacing them with conversation starters or direct information can go a long way in winning over your audience.