I want to ask a serious question. If someone is good at their trade but absolutely horrible on the business side, should they pull the plug and shut the business down completely? I say this because I'm totally failing at my business. I'm barely able to make ends meet, month after month. I started my business around 2 months before Covid hit.
I'm good at what I do and I enjoy it. I get nothing but positive feedback on my work as a photographer, but I can't seem to get enough business to sustain a lifestyle. My problem is I'm horrible on the business end, just horrible. I read about others in my field who are successful and I'm like ***!?!? HOW!!!???? And my work is better than theirs. I pay for advertising but even that is very limiting because I can't afford the bigger budgets because I don't make enough. I'm so incredibly frustrated and depressed right now.
A little bit about me on a personal level is I'm very, very hard on myself. I don't know why and I hate it but I just am. Probably because I feel like I'm set in my ways, now that I'm 48, and have locked myself into this mental funk for good. I'm very pessimistic too. I wasn't like this when I was younger. Before I had hope. But now I'm always negative and envious of people who are successful because I simply don't understand how they made it and it makes me so dam mad. I don't show it on the outside but on the inside I'm like "how the hell did they do it?!?!"
Anyway, I want to quit but as I said I'm 48 and I have absolutely no fallback plan whatsoever so I'm just stuck barely able to get by every month and I'm sick of it. I have basically no life. I don't go out, I can barely afford new clothes. I absolutely can NOT be in any relationship because I simply can't afford it and I so badly want to be in one and even want to get married.
It's going to kill me that I have to give this up, but also I'm like what the hell else am I going to do? So, again, at what point should someone just be honest with themselves and pull the plug?