ARE YOU REALLY ADDICTED TO SUGAR? If you are someone who struggles with binge eating, at some point you are likely to be asking yourself if there are certain foods that you are 'addicted to'. Food addiction is a hotly debated topic and I'm here to thrown in my two pence as usual. I can only speak from my own experience (personal and professional). I see many people's binge eating get worse when they try to give up sugar and yet they also describe a sense of freedom from sugar cravings during periods of abstinence.