Jump to content


  • entries
  • comment
  • views

Contributors to this blog

Flirting Can Help Women Become Successful In Career




By Margarita Nahapetyan

Flirting at workplace can indeed help women to get ahead and build their way to success. However, their colleagues will not like it at all, saying that such women are more manipulative and should be trusted less. To this conclusion came two new studies which were carried out by the scientists at the University of California, Berkeley.

Researchers say that some women's habit of using their feminine charms at work holds the possibility of them being more likeable among men. But, it turns out that at the same time, such behavior can make them seem a lot less trustworthy and "less genuine" when compared to women who do not flirt. And such distrust built up among co-workers could prove to be damaging in the long run.

Laura Kray, a professor at the Haas School of Business at the University of California, conducted multiple experiments - which involved nearly 300 individuals - in order to find out whether trained negotiators consider flirting to be a tool in a quest to claim value at the bargaining table. In the first trial a total of 79 students in an MBA negotiation course - 50 males and 29 females - were asked to express their opinion on ten negotiator characteristics, such as physical attractiveness, flirting, playfulness, how agreeable negotiators were, their sex appeal, manipulativeness, honesty, flattery, friendliness and how genuine they were.

The results indicated that among all the characteristics measured, flirting was seen as the least effective negotiator characteristic, with attractiveness and playfulness - attributes associated with flirting - also viewed negatively. However, while men neither benefited nor were they harmed by the technique, women who used it in order to seek attention were described by their partners as more effective during negotiations.

In a follow-up experiment, a further 77 students - 51 females and 26 males - were shown videos of negotiators (played by actors), and were asked to evaluate the way they worked. The actors - a man and a woman - followed two scripts from which one was standard and the other one flirtatious. During the standard script, the negotiators repeatedly declined offers from the buyers, while in the flirtatious script the actors were asked to use a playful voice intonation, smile and touch their partner's face and hair. The study participants, in their turn, were asked to rate on a scale of 1 to 7 on how flirtatious and sexual they thought negotiators were when using a manipulation tool to get the best possible deal.

The results revealed a clearly negative attitude towards flirting, as the flirtatious actors were seen as less genuine and more manipulative when compared to their non-flirting counterparts. However, the participants perceived the female actor to be more flirtatious and more likeable than the male actor who was seen as less attractive during flirting episodes. The researchers say their results suggest that the same types of behavior are judged and perceived differently in men and women, possibly because flirting is attributed to the female stereotype of attentiveness to others and people are sensitive to such behavior.

So what is flirting? Flirting is an amorous behavior without serious intent, which shows just a superficial or casual interest or liking. Scientists say that flirtation does not always carry a blatant sexual intention but can instead be innocent and playful. Based on this, the experts believe that playful flirting might be quite advantageous and useful for business women during negotiations with partners if used as a subtle way of increasing attraction and likeability, or softening a tough negotiation process.

The results of this research will be published in October, 2012 issue of the journal Personality and Social Psychology Bulletin.



Recommended Comments

There are no comments to display.

Add a comment...

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Our picks

    • 7 Feminine Body Language Secrets That Make You Irresistible
      Femininity is a powerful tool. Today, I'm revealing the top 10 feminine body language secrets that will make you irresistible!

      • 0 replies
    • Why Criticism Can Hurt so Much
      Our difficulty in accepting criticism doesn’t arise from feeling it is undeserved, but rather the opposite. It confirms a secret belief in our own unworthiness.

      • 0 replies
    • How Your Childhood Influence The Way You Express Love (love styles)
      What do each love styles say about your childhood? Have you ever wondered how your childhood affects your relationships when you grow up? When it comes to relationships and dating, everyone has their own way of showing love. According to attachment theory, the things we have gone through as a child, and our childhood trauma can tremendously affect our love styles, attachment styles, and relationships.

      • 0 replies
    • How To STOP The Breakup Thought Cycle
      After a breakup, hurting people often fall into a thought cycle that keeps them depressed, anxious, and barely able to function. In this video, Coach Lee shows you how to escape the cycle in order to have a better chance of getting your ex back but also so that you feel much better!

      • 0 replies
    • The Only Time a Woman Should Make The First Move With a Guy You Like
      The Only Time a Woman Should Make The First Move With a Guy You Like
      • 0 replies
    • 7 Subtle Habits That Make You Mentally Strong
      These simple habits will make you mentally strong. The toughest people have unusual habits based on stoicism and discipline. Building your resilience will take time - but it will be worth it.

      • 0 replies
    • Why You Should NEVER Chase Your Ex
      You should NEVER chase your ex, no matter what... even if you want to get back together. In this video, I’ll explain what exactly I mean by that… and why it’s so important if you want your ex back. Here's the simple truth: if you DO want to give yourself the best possible chance of starting over with your ex, you simply CANNOT let yourself start chasing them… it just doesn’t work, even though it’s the natural human reaction to a breakup and often feels like the right way to get them back. Even if you DON'T want your ex back, you still shouldn't let yourself chase after them. Watch the full video to find out why...

      • 0 replies
    • How Do You Know She’s The One? 5 Signs She’s The One & 1 Red Flag! 🚩
      How Do You Know She’s The One? 5 Signs She’s The One & 1 Red Flag! 🚩... In this dating advice video, I will explain to you how to know she’s the one and give you five signs she’s the one as well as give you one red flag that you need to look out for. You may want to know whether she’s the one on first dates, online dating, or somewhere in the dating process. Take heed to these dating tips and be sure to watch the entire video.

      • 0 replies
    • 5 Odd Signs You're Seeking Approval from Others Outside of Yourself
      In this YouTube Video, Lisa A Romano discusses 5 signs that indicate you're still seeking approval from others outside of you. If you are codependent, and you struggle with self-love, you may not realize the signs you're seeking approval from others. Childhood trauma and emotional neglect lead to a sense of feeling unseen. If you feel unseen, you may seek approval in odd ways. It may not be obvious when you are looking for validation from others. In this video, Lisa A Romano breaks down these 5 signs, and what they mean; hypervigilance, neediness, low self-worth, never feeling fulfilled and what it means when you become a perpetual seeker.

      • 0 replies
    • 3 Simple Strategies To Ditch The Imposter Syndrome
      Have you ever felt like you're a fraud who doesn't belong? According to a recent article published in the International Journal of Behavioral Science, seven in every ten people have or will experience impostor syndrome at some point in their lives. We couldn't see our tribe suffering from this anymore, so we brought in the person who'll help you ditch this feeling for good. In this video, peak performance expert Shadé Zahrai joins Vishen to discuss how to supercharge your life and improve your self-esteem by constructing your own reality, leveraging your self-awareness, and regaining control over your inner critic

      • 0 replies
  • Create New...