By Margarita Nahapetyan
Apple's iPhone is addictive, says a new Stanford University survey, confirming what has long been suspected by its users.
The survey was conducted involving 200 students who owned iPhones, 70 per cent of whom had had their iPhones for less than a year. The participants were asked to rate their addiction to their iPhones on a scale of one to 5, from 'not at all addicted' to 'fully addicted.'
Forty-four percent of respondents gave themselves a four or above on a rate scale. Ten per cent said that they were fully addicted to their phone; 34 per cent said that they were mostly addicted, and only six per cent said that they could give up their iPhone at any given time. Among those who did not rate themselves as fully addicted, 32 per cent expressed concern that they would become addicted someday in the future. Among other findings:
Eighty-five per cent of those in the survey reported using their iPhones as a watch while 89 per cent said they use it as an alarm clock.
Seventy-five per cent actually admitted to falling alseep with their iPhone in bed next to them.
Sixty-nine per cent reported that they were more likely to forget their wallet or purse than their iPhone.
Thirty per cent called their favorite smartphone a "doorway into the world."
Twenty-five per cent thought their phone was "dangerously alluring."
Forty-one per cent thought that losing their iPhone would be a real "tragedy."
Fifteen per cent admitted that the iPhone was turning them into a media addict.
Three per cent said they did not like when anyone touched their iPhone.
Three per cent had a name for their iPhone.
Nine per cent said they have patted their iPhone.
Eight percent admitted that the thought like "My iPod is jealous of my iPhone" has crossed their minds.
Seven per cent reported that they had a friend, family member or a partner who felt left behind or neglected because of the respondent's obsession with the iPhone.
The survey also found that many of the reported 'side-effects' of iPhone use are actually positive: seventy percent of students said that iPhone helped them stay more organized, 54 per cent reported being more productive and 74 per cent just thought it was 'cool' to own an iPhone.
Tanya Luhrmann, professor of anthropology at Stanford Unoversity and a principal author of the survey, said that one of the most surprising things researchers found while interviewing students was just how identified they were with their iPhone. "It was not so much with the object itself, but it had so much personal information that it became a kind of extension of the mind and a means to have a social life. It just kind of captured part of their identity," Prof. Luhrmann said.