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New Perfume 'M' Created From Michael Jackson's DNA




By Margarita Nahapetyan

Los Angeles-based perfumer - My DNA Fragrance - that makes exclusive fragrances based in part on the DNA of deceased famous people, is now offering just that: Michael Jackson's signature DNA scent in a bottle!

The cologne for men (sorry, ladies), simply called M, retails at $60 for 3 ounces and comes in a bottle shaped like the torso of one of Jackson's suits. Here is what the company assures with the purchase: "M is an exclusive one-of-a-kind fragrance that explodes into an indescribable fragrance, which seemly draws the attention of every person in the room." They add that the scent is composed of the extremely light, but most volatile essences. Much like the legendary celebrity himself, this fragrance is unique and like no other cologne in the world.

To many it is not known that M is not the first Jackson fragrance. Previous was a long-forgotten 1993 product called Mystique de Michael Jackson (for women), and Legende de Michael Jackson (for men). But M is the first Michael Jackson fragrance to be created using "the Mitochondrial DNA process", via which DNA can be extracted from hair shafts with or without the follicle intact.

My DNA Fragrance company has joined their forces with John Reznikoff, who says that he owns the largest authenticated hair collection of famous people in the world. The company has thouroughly analyzed Reznikoff's private collection of celebrity hair and is now in process of developing exclusive scents of each celebrity. Fragrances have already been created using the DNA of legends such as Elvis Presley ("Blue Suede"), Marilyn Monroe ("Marilyn") and Napoleon Bonaparte. Also available are IQ (Einstein), Monarch (Katherine Hepburn), Entrance (the lovely Joan Crawford) and POTUS 1600 ("Inspired by Barack Obama's historic election as the first African-American President of the United States ... a clean and refreshing blend of fragrant notes with a hint of chocolate").

My DNA Fragrance firm's chairman Carlton Enoch said that the company uses the genetic code in order to formulate the fragrance. If you are putting on Michael Lackson's perfume, he said, it is a unique fragrance to him. The biggest seller so far is Elvis, but Michael Jackson is selling very well too, he said. Enoch added that aside from DNA, the perfume contains aloe vera that allows the scent to last for a long time, almost for the whole day, and even though it does not contain alcohol, the scent is still very strong. He continued: "We had the actor Samuel L. Jackson call up to get his own perfume made - it is so unique and special that he wanted it."

According to My DNA Fragrance, a portion of sales proceeds will go to the celebrities' estates. All the fragrances come with "Certificate of Authenticity" signifying that they were indeed based on the DNA of the deceased famous people. Customers can even send their own DNA or that of loved ones to the company to develop custom scents.

M is currently available for pre-order at the low introductory price of $59.99 on the scent-maker website. It is expected to hit "select stores" - at the significantly more expensive cost of $89.99 - next year.



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