By Margarita Nahapetyan
According to a new report, out-of-date cosmetics which are used by many women can be a considerable risk to their health. The experts say that cosmetics and toiletries - past their due date, like food can be very dangerous to use.
Mintel, the market research analysts, have recently warned customers that while the expiry dates of food products are indicated on their packaging, there is a obviously lack of information on the expiry dates of cosmetic products. Alexandra Richmond, Mintel's senior beauty analyst, said in an interview that "it is not simply a matter of products no longer performing to optimal standards, old make-up can be hazardous to our health. Like food, cosmetics can expire and become dangerous to use. There may be far more lurking at the bottom of your make-up bag than an old dried up mascara."
The new report highlights the fact that many women experience a hard time with cosmetic use-by dates and the period after opening symbol is fraught with problems. According to Mrs. Richmond, ladies can simply forget what date they had purchased a product and, therefore are more likely to use it after its use-by date. In particular, if something has been purchased on impulse, it may be very difficult for a woman to remember the exact day when she had bought a particular cosmetic or beauty product and she is likely to continue to use it until it completely runs out or goes off.
The report has also revealed that only 19 per cent of the female consumers are concerned about both ingredient origin and the impact of the cosmetic products they buy on the environment. Concern was noticeable the most among women with kids, which presents opportunities to the category of babies and children toiletries. The only thing that customers are required to do, is to simply look for the jar symbol, along with a figure that indicates for how long this or that product will last. However, the majority do not think it is important, and continue to use lipsticks, mascaras, lip and eye pencils after their half-a-year lifespan, according to research by Mintel.
The experts underline the fact that products which are designed for the eye area are particularly hazardous, but that does not mean that lipstick, lip liners, moisturizers and other lip products are not just as dangerous. And that is why, if looking for the PAO ("Period After Opening") symbol, turns out to be too problematic, women should at least take into consideration the following suggestions: mascara is good for the period between 3 to 6 months, blusher for the period between one year to 18 months, lipstick for 18 months, foundation for six months, eye shadow for one year, liquid eyeliner for 3 to six months, while the eye pencil can be used for up to 2 years. Anything beyond this is dangerous, according to specialists.