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    Eva - New Perfume By Eva Longoria Parker

    By Margarita Nahapetyan

    Desperate Housewives actress Eva Longoria Parker - who already is a pitchwoman for L'Oreal Paris - has joined the celebrity fragrance bandwagon with her own first scent, aptly called Eva.

    The popular TV star has teamed up with the Hollywood-based Falic Fashion Group (owned by Duty Free Americas) in order to create "Eva by Eva Longoria" which is due to be launched in the United States in the upcoming spring. There will be other scents with Longoria's name later, too. The actress follows in the footsteps of celebrities including Jennifer Lopez, Christina Aguilera, Beyonce, Britney Spears, Queen Latifah and Sarah Jessica Parker who all have created their own successful fragrance lines.

    Longoria Parker has admitted that she has always had a problem finding a perfume to wear and was very happy to be handed the opportunity to create her own fragrance. "I have always been somewhat allergic to all perfumes and really wanted to create something that every woman could wear. So I decided to create my own fragrance that is light, fresh and unique," Longoria said and added that, in her opinion, the scent of a woman is extremely sexy and that her perfume is going to prove that.

    According to Jerome Falic, chief executive officer of Duty Free Americas, Eva played a very big role in the creation of the scent, involved from the very first day with all aspects of the project.And at the end of the day, it is about Eva, said Falic, "she wanted something different, so we designed quite a few different versions."

    During the developing process of the new perfume, the famous actress was rejecting many combinations until she found one which blends citrus, violet, freesia and sandalwood. According to her, she would never have imagined how complicated it could be to come up with a unique scent that has not already been created. However, the star has greatly enjoyed the process, and, in fact, she enjoyed it so much, that Falic Fashion Group plans to, in the future, bring out more fragrances with Eva's name.

    So what does hypoallergenic and universally wearable fragrance smell like? The key notes are of citrus, neroli, and bergamot which are followed by a floral heart of heart of jasmine, muguet, violet, and freesia, and the final notes are of a musk, amber, and sandalwood drydown. The scent does sound like a good-bye to the fruity florals that have defined the celebrity perfume genre of the latest years, but it is still bound to be a sweet floral, although the aldehydic bubbling should add some interest.

    The perfume will be bottled in a curvy container, which is supposed to mimic the woman's body. It was designed by Wilhelm Liden at Paul Meyers & Friends and manufactured by Bormioli Luigi. The 1.7 oz. bottle will retail at $45 and the 3.4 oz. bottle will cost $58. Starting April Eva will be sold nationwide in 1000 department stores such as Macy's, Bon-Ton and Dillard's.

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