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Running a 21st-Century Small Business
The Owner's Guide to Starting and Growing Your Company
by Randy W. Kirk
List Price: 14.95


Paperback: 416 pages
Publisher: Business Plus (February 17 2006)
Costumer Rating: Costumer rating

Read an Excerpt

Chapter 1: Why Self-Employment?
So you want to own your own business. You're not alone. The idea of being in business for oneself is as American as apple pie or baseball. It's the rare American who hasn't at least considered the idea from time to time.



Book Description

SURVIVE-AND THRIVE!

Here's a bulletin from Randy W. Kirk, operator of fourteen different small businesses and president of AC International, boasting $7 million in annual sales: Only half of all start-up businesses will be around to celebrate their third birthday! What's the secret of success for a small business? It's attitude!

  • Do you expect success?
  • Are you prepared for failure?
  • Can you conquer your fears?

If your answers are yes, you're ready. Running a 21st Century Small Business is the Real Life 101 of small business advice guides.

YOU'RE NEVER TOO SMALL TO MAKE IT BIG!

Companies employing ten people or less are the economic powerhouses of the twenty-first century. Now in a new and updated edition, the only book of its kind tells you how you can start your very own small business - and keep it running profitably. Showing you how to adapt to the digital revolution, this book offers step-by-step instructions that will help you:

  • Answer that all-important question, "Do I have what it takes to succeed in my own business?"
  • Find the right location - and determine how much it will cost to open the doors
  • Master time-tested strategies for selecting vendors, selling, collecting, goal setting, brainstorming, and problem solving.
  • Get the most from your advertising, promotion, and marketing
  • Learn invaluable techniques for hiring, training, and motivating employees
  • Understand and take advantage of the new tax laws
  • Tap into the power of e-commerce with Web marketing, e-mail, and the Internet.

About the Author

Randy W. Kirk

In The Third Wave by Alvin Toffler he famously suggested that information would be exploding so quickly in the 21st Century that no one, no matter how smart or well read, would be able to keep up. He believed that this would cause a great deal of frustration for those who needed to or wanted to stay current.

I certainly feel that way today.

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