enotalone Home  |  Forum  |  Search    
Follow this Path
How the World's Greatest Organizations Drive Growth by Unleashing Human Potential
by Curt Coffman, Gabriel Gonzalez-Molina
List Price: 26.95
Price: 17.79

Availability: Usually ships in 24 hours

Hardcover: 256 pages
Publisher: Business Plus; 1 (October 08 2002)
Costumer Rating: Costumer rating

Read an Excerpt

Chapter 1: Welcome to the Emotional Economy : Part 1
What do the world's greatest organizations have in common? They know that their most valuable resource is human-their employees and customers. And the best companies understand two important facts: people are emotional first and rational second

Chapter 1: Welcome to the Emotional Economy : Part 2
This skewed view of human nature is as backward as the narrow view of the universe was in the 1600s, for a fundamental reason: It doesn't begin to consider how human nature can impact positively on business outcomes.

Chapter 1: Welcome to the Emotional Economy : Part 3
Studies of top performers show something even more remarkable. When forced by a situation to make a split-second decision to operate at top speed, or when faced with the pressure of doubt, top performers report something distinctive.



Book Description

What do the world's greatest organizations have in common? They know that their most valuable resource is human-their employees and customers. And the best companies understand two important facts: people are emotional first and rational second, and because of that, employees and customers must be emotionally engaged in order for the organization to reach its full potential. Gallup research not only bears that out, but has uncovered the secrets of creating and managing an "emotional economy" that will provide boom possibilities for your company.

Follow This Path shows you how the traditional ways to engage people no longer apply in today's world. Instead, it offers a system it calls The Gallup Path, based on the proven, revolutionary strategies of the most successful businesses. You'll learn the prerequisites of an effective workplace, forge unbreakable bonds between employees and customers with the book's 34 Routes to Superior Performance, know the three crucial links that drive productivity and growth, discover the best employee and customer motivators, and much more.

Ignore the emotional economy - and miss out on financial performance. Helping you build relationships one customer and one employee at a time, this important book offers a unique new path for your organization to follow. All you have to do is value and develop human relationships all around you to transform your business - starting today.

About the Author

Curt CoffmanCurt Coffman

Curt Coffman is the coauthor of the New York Times business bestseller First, Break All the Rules and The Gallup Organization's Global Practice Leader for Q12 Management Consulting..

  » More by Curt Coffman


Gabriel Gonzalez-Molina, Ph.D.

Gabriel Gonzalez-Molina is Global Practice Leader -HumanSigma- at The Gallup Organization and co-author of Follow This Path: How the World's Greatest Organizations Drive Growth by Unleashing Human Potential. His Gallup discoveries help corporations significantly increase their revenue and profit growth rates by managing their emotional economies. This includes measuring, describing, understanding, and developing emotional engagement among employees and customers through HumanSigma™, Gallup's management breakthrough system for driving revenue and earnings growth in highly competitive environments.