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Lessons From the Heart of American Business
A Roadmap for Managers in the 21st Century
by Gerald Greenwald, Charles Madigan
Price: 29.00

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Hardcover: 288 pages
Publisher: Business Plus; 1st (February 15 2001)
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Read an Excerpt

Chapter 1: Have the Courage to Admit You Don't Know
The age of shortcuts is over. Hitting the jackpot is passé. In today's business world, everyone knows that there is simply no substitute for hard work and hard-won knowledge. But listening to and learning from the 'war stories' of American

Chapter 1: Have the Courage to Admit You Don't Know, Part 2
The important part about my work record is what it represents, what I learned along the way. As I reflected on my life's work when I was preparing this book, it struck me that I learned as much about business hiking up the sides of mountains as I learned



Book Description

The age of shortcuts is over. Hitting the jackpot is passé. In today's business world, everyone knows that there is simply no substitute for hard work and hard-won knowledge. But listening to and learning from the "war stories" of American corporate legend Gerald Greenwald can give every business person an invaluable edge. From his seminal years at the Ford Motor Company and United Airlines, Greenwald draws on his wealth of personal experience and the actions and non-actions of some of the biggest names in American business. Discover:

  • Five rules of behavior during business meetings-including "Speak with Candor and Honesty"

  • How you can prepare for downturns and be ready to react in a time of crisis-and why a few key choices can help turn a company around

  • The inside story of Greenwald's successful labor negotiations in the auto and airlines industries-and the real secrets to achieving consensus and building partnerships that last

  • Why bridging the gap between management and employees may be the most important challenge of our time.

About the Author

Gerald GreenwaldGerald Greenwald

Gerald Greenwald is a former chairman and CEO of United Airlines and former Chrysler Corporation vice-chairman. He has held top managerial positions at Ford Motor Company, Dillon Read, and Olympia & York..

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Charles Madigan

Charles Madigan is a senior writer for the Chicago Tribune..

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