Revolutionary Wealth by Alvin Toffler, Heidi Toffler
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Book Description

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today's high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.

Revolutionary Wealth is about how tomorrow's wealth will be created, and who will get it and how. But twenty-first-century wealth, according to the Tofflers, is not just about money, and cannot be understood in terms of industrial-age economics. Thus they write here about everything from education and child rearing to Hollywood and China, from everyday truth and misconceptions to what they call our "third job" — the unnoticed work we do without pay for some of the biggest corporations in our country.

They show the hidden connections between extreme sports, chocolate chip cookies, Linux software and the "surplus complexity" in our lives as society wobbles back and forth between depressing decadence and a hopeful post-decadence.

In their earlier work, the Tofflers coined the word "prosumer" for people who consume what they themselves produce. In Revolutionary Wealth they expand the concept to reveal how many of our activities — whether parenting or volunteering, blogging, painting our house, improving our diet, organizing a neighborhood council or even "mashing" music — pump "free lunch" from the "hidden" non-money economy into the money economy that economists track. Prosuming, they forecast, is about to explode and compel radical changes in the way we measure, make and manipulate wealth.

Blazing with fresh ideas, Revolutionary Wealth provides readers with powerful new tools for thinking about — and preparing for — their future.

About the Author

Alvin Toffler

Alvin Toffler is an Author, Futurist and Principal of the consulting company Toffler & Associates. He has written more than a dozen books, including the best sellers Future Shock and Third Wave. He has been a visiting scholar at the Russell Sage Foundation, a visiting professor at Cornell University, a faculty member at the New School for Social Research, a White House correspondent, an editor at Fortune magazine and a business consultant.

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Heidi Toffler

Heidi Toffler is the co-author of such classic futurist works as Future Shock, the Third Wave, Powershift, War and Anti-War, and Creating a New Civilization. Teamed with her husband, Alvin Toffler, she has, in the words of Time Magazine "set the standard by which all subsequent would-be futurists have been measured."

Currently an Adjunct Professor at the Institute for National Strategic Studies at the National Defense University in Washington, she is known around the world as an intellectual in her own right who has discussed world issues with Mikhail Gorbachev, Newt Gingrich, Ronald Reagan, George Bush, and many other world leaders.

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