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The Tipping Point
How Little Things Can Make a Big Difference
by Malcolm Gladwell
List Price: 14.99
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Paperback: 304 pages
Publisher: Back Bay Books (January 07 2002)
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Read an Excerpt

Chapter 1: The Three Rules of Epidemics
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause



Book Description

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.

This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

About the Author

Malcolm GladwellMalcolm Gladwell

Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker..

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