Chip Heath, Ph.D.

Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University. He has taught courses on organizational behavior, negotiation, strategy and international strategy at the University of Chicago School of Business and The Fuqua School of Business at Duke. His research examines why certain ideas-ranging from urban legends to folk medical cures, from Chicken Soup for the Soul stories to business strategy myths, survive and prosper in the social marketplace of ideas. Chip designed a course at Stanford that examines the principles of naturally sticky ideas to design messages that would be more effective. Chip is the co-author of a book titled What Sticks - Why Some Ideas Work in the World and Others Don't. The book will be published by Random House in 2007. Chip has taught and consulted on the topic of making ideas stick at such companies as Nissan, Chronicle Books, Ideo, as well as West Point.