The Association of Ideas : Part 2

Talks To Teachers On Psychology: And To Students On Some Of Life's Ideals
by William James

(Page 8 of 14)

Meanwhile it is a matter of the commonest experience that our minds may pass from one object to another by various intermediary fields of consciousness. The indeterminateness of our paths of association in concreto is thus almost as striking a feature of them as the uniformity of their abstract form. Start from any idea whatever, and the entire range of your ideas is potentially at your disposal. If we take as the associative starting-point, or cue, some simple word which I pronounce before you, there is no limit to the possible diversity of suggestions which it may set up in your minds. Suppose I say 'blue,' for example: some of you may think of the blue sky and hot weather from which we now are suffering, then go off on thoughts of summer clothing, or possibly of meteorology at large; others may think of the spectrum and the physiology of color-vision, and glide into X-rays and recent physical speculations; others may think of blue ribbons, or of the blue flowers on a friend's hat, and proceed on lines of personal reminiscence. To others, again, etymology and linguistic thoughts may be suggested; or blue may be 'apperceived' as a synonym for melancholy, and a train of associates connected with morbid psychology may proceed to unroll themselves.

In the same person, the same word heard at different times will provoke, in consequence of the varying marginal preoccupations, either one of a number of diverse possible associative sequences. Professor Münsterberg performed this experiment methodically, using the same words four times over, at three-month intervals, as 'cues' for four different persons who were the subjects of observation. He found almost no constancy in their associations taken at these different times. In short, the entire potential content of one's consciousness is accessible from any one of its points. This is why we can never work the laws of association forward: starting from the present field as a cue, we can never cipher out in advance just what the person will be thinking of five minutes later. The elements which may become prepotent in the process, the parts of each successive field round which the associations shall chiefly turn, the possible bifurcations of suggestion, are so numerous and ambiguous as to be indeterminable before the fact. But, although we cannot work the laws of association forward, we can always work them backwards. We cannot say now what we shall find ourselves thinking of five minutes hence; but, whatever it may be, we shall then be able to trace it through intermediary links of contiguity or similarity to what we are thinking now. What so baffles our prevision is the shifting part played by the margin and focus - in fact, by each element by itself of the margin or focus - in calling up the next ideas.

For example, I am reciting 'Locksley Hall,' in order to divert my mind from a state of suspense that I am in concerning the will of a relative that is dead. The will still remains in the mental background as an extremely marginal or ultra-marginal portion of my field of consciousness; but the poem fairly keeps my attention from it, until I come to the line, "I, the heir of all the ages, in the foremost files of time." The words 'I, the heir,' immediately make an electric connection with the marginal thought of the will; that, in turn, makes my heart beat with anticipation of my possible legacy, so that I throw down the book and pace the floor excitedly with visions of my future fortune pouring through my mind. Any portion of the field of consciousness that has more potentialities of emotional excitement than another may thus be roused to predominant activity; and the shifting play of interest now in one portion, now in another, deflects the currents in all sorts of zigzag ways, the mental activity running hither and thither as the sparks run in burnt-up paper.

One more point, and I shall have said as much to you as seems necessary about the process of association.

You just saw how a single exciting word may call up its own associates prepotently, and deflect our whole train of thinking from the previous track. The fact is that every portion of the field tends to call up its own associates; but, if these associates be severally different, there is rivalry, and as soon as one or a few begin to be effective the others seem to get siphoned out, as it were, and left behind. Seldom, however, as in our example, does the process seem to turn round a single item in the mental field, or even round the entire field that is immediately in the act of passing. It is a matter of constellation, into which portions of fields that are already past especially seem to enter and have their say. Thus, to go back to 'Locksley Hall,' each word as I recite it in its due order is suggested not solely by the previous word now expiring on my lips, but it is rather the effect of all the previous words, taken together, of the verse. "Ages," for example, calls up "in the foremost files of time," when preceded by "I, the heir of all the" - ; but, when preceded by "for I doubt not through the," - it calls up "one increasing purpose runs." Similarly, if I write on the blackboard the letters A B C D E F,... they probably suggest to you G H I.... But, if I write A B A D D E F, if they suggest anything, they suggest as their complement E C T or E F I C I E N C Y. The result depending on the total constellation, even though most of the single items be the same.

My practical reason for mentioning this law is this, that it follows from it that, in working associations into your pupils' minds, you must not rely on single cues, but multiply the cues as much as possible. Couple the desired reaction with numerous constellations of antecedents, - don't always ask the question, for example, in the same way; don't use the same kind of data in numerical problems; vary your illustrations, etc., as much as you can. When we come to the subject of memory, we shall learn still more about this.

So much, then, for the general subject of association. In leaving it for other topics (in which, however, we shall abundantly find it involved again), I cannot too strongly urge you to acquire a habit of thinking of your pupils in associative terms. All governors of mankind, from doctors and jail-wardens to demagogues and statesmen, instinctively come so to conceive their charges. If you do the same, thinking of them (however else you may think of them besides) as so many little systems of associating machinery, you will be astonished at the intimacy of insight into their operations and at the practicality of the results which you will gain. We think of our acquaintances, for example, as characterized by certain 'tendencies.' These tendencies will in almost every instance prove to be tendencies to association. Certain ideas in them are always followed by certain other ideas, these by certain feelings and impulses to approve or disapprove, assent or decline. If the topic arouse one of those first ideas, the practical outcome can be pretty well foreseen. 'Types of character' in short are largely types of association.

New York, Henry Holt And Company, 1925.
Copyright, 1899, 1900 by William James.

About the Author

William James (January 11, 1842 - August 26, 1910) was a pioneering American psychologist and philosopher. He wrote influential books on the young science of psychology, educational psychology, psychology of religious experience and mysticism, and the philosophy of pragmatism. He was the brother of novelist Henry James and of diarist Alice James.